To build an effective marketing plan for your company, here are questions to answer to get you started:

Company Overview:

What is the name of your company?

What products or services does your company offer?

How long has your company been in operation?

What is the mission or unique value proposition of your company?

Target Audience:

Who are your ideal customers or clients?

What are their demographic characteristics (age, gender, location, etc.)?

What are their interests, needs, or pain points that your company addresses?

Are there any specific industries or market segments you are targeting?

Competitive Analysis:

Who are your main competitors?

What are their strengths and weaknesses?

What differentiates your company from your competitors?

Are there any emerging trends or disruptive technologies in your industry?

Goals and Objectives:

What are your company's marketing goals and objectives? (e.g., increase brand awareness, drive website traffic, generate leads, increase sales, etc.)

Do you have any specific targets or metrics in mind to measure success?

Budget and Resources:

What is your marketing budget for the upcoming period?

What internal resources (e.g., marketing team, designers) do you have available?

Are there any limitations or constraints that I should be aware of?

Current Marketing Efforts:

What marketing channels or tactics are you currently using?

How successful have your past marketing efforts been?

What has been your most effective marketing strategy to date?

Are there any specific marketing campaigns or initiatives you have planned?

Branding and Messaging:

Do you have a defined brand identity (logo, colors, tone of voice, etc.)?

What key messages or value propositions do you want to communicate to your target audience?

Is there any existing marketing collateral or content that I can review?

Timeline:

Do you have any specific deadlines or timeframes for the marketing plan implementation?

Are there any seasonal or time-sensitive factors to consider?

These questions I use to help me gain a deeper understanding of companies and its marketing needs, enabling me to create a tailored marketing plan for businesses.