Everyone does things differently and there are many strategies out there in how to create your social content. My clients always seem to know what they want to sell but ignore what people are asking about their industry. This is a good way to research what people are looking for. Here is one quick tip with a free option: if you want to become a lifetime user, it’s only 99 bucks.

I like to plan for the year. But not have everything the same type of post. So broaden the information you give based on what your customers are asking instead of just what you may want to tell them.

Step 1:

Pick 12 categories or themes for your business. (12 months in a year… good number)

Step 2:

Go to https://answerthepublic.com/. It’s a free online tool that gives content ideas based on the highest ranked google searches. You can find keywords and topics about your business that help you rank at the top of Google.

Step 3:

Pull 30 questions per topic from your results. Then you have 365 prompts to answer with a photo or video. Depending on your strategy you can create a monthly theme or shuffle the schedule through the year.